To add Instagram alt text to new Instagram posts, start by launching the Instagram app on your phone.
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How to add Instagram alt text to new posts If you want to add Instagram alt text to your posts, either new or old, follow these steps. How to add alt text to your Instagram posts Then, your post will likely be served to more relevant users. Including keywords related to your post in a descriptive Instagram alt text can help Instagram’s algorithm recognize your post as relevant.
Instagram’s algorithm takes into account the words you use in your posts when deciding which ones to show in people’s feeds. So, it’s safe to assume people in your audience benefit from Instagram alt text.Īside from boosting accessibility, adding Instagram alt text can also help improve the performance of your Instagram posts through SEO. Providing alt text for Instagram posts ensures that your content is accessible to these users and also makes sure that their experience isn’t compromised.Īccording to the WHO, there are 1 billion people worldwide who have moderate to severe visual impairments. Instagram users with visual impairments or other disabilities may use screen readers that read aloud text descriptions of on-screen images. Instagram alt text is important because it improves accessibility on the platform. That’s why it’s important to add your own Instagram alt text. It’s often referred to as “alternative text.” It’s displayed when an image is slow or fails to load, or is read by screen readers.Īlthough Instagram creates automatic alt text for posts, the generated text is not always reflective of the image. This could be a photo, video, carousel post, or Instagram Story. Instagram alt text is a short description used to explain the content of an Instagram post. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
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